Bedano, CH and Hamilton, NZ  April 4, 2018 – – Datamars, a leader in delivering high quality identification and tracking solutions, has announced the acquisition of all shares in Simcro Limited, a global provider of animal health delivery systems.

For 30 years, Datamars has delivered unique identification solutions for tracing and tracking both companion and livestock animals. Datamars’ broad product portfolio is used to track data on behavior and treatment of animals for disease control, animal control and management, and animal welfare purposes. Datamars is also a global market leader in textile identification.

Simcro is a world-renowned innovator in animal health delivery systems, providing solutions to help customers easily and accurately administer vaccines and other medications. Simcro operates production facilities in Hamilton, New Zealand and Gosford, Australia and has field-based colleagues in the USA, Brazil, Australia, New Zealand, Singapore and the UK and serves multinational animal health companies and retail distribution partners worldwide.

Simcro will operate as a strong business unit within Datamars, and continue to develop innovative offerings under the Simcro, NJ Phillips and ISL Animal Health brands.

The addition of these brands to the Datamars family of product brands will create a broader integrated portfolio and expanded product choices for customers.  It will also provide a more extensive distribution of Datamars offerings and deliver more innovation and integrated offerings to the livestock and companion animal markets.